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Getting Your Ad Banned to Bring the Message Home? - A Rhetorical Analysis of an Ad on the US National Debt

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3588-8428-2-PB[1].pdf (1.79 MB)

Publication date

2012-12-20

Authors

van den Hoven, P.J.ISNI 0000000359292442

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DOI

https://doi.org/10.22329/il.v32i4.3588

Document Type

Article

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Utrecht University Repository
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Abstract

A systematic rhetorical analysis may reveal elements of multimodal argumentative discourse that would otherwise remain hidden. In this article, we present simultaneously (both) the basics of the method we have developed to integrate theories about different modalities in one parallel processing framework for rhetorical analysis and the results of its application to an intriguing ad.

Keywords

analysis, argumentation, discourse, multimodal, rhetoric, International (English)

Citation

van den Hoven, P J 2012, 'Getting Your Ad Banned to Bring the Message Home? - A Rhetorical Analysis of an Ad on the US National Debt', Informal Logic, vol. 32, no. 4, pp. 381-402. https://doi.org/10.22329/il.v32i4.3588

URI

http://hdl.handle.net/1874/272683