Let's create some overhead

Abstract

Some principles, in business as well as in real life, are very simple and easy to understand. Focusing on the business spectrum of things, the most significant principle is the overhead. The actual main purpose of business is to create overhead for other organisations. Of course that is exactly what ‘the others’ are doing as well. The mechanism that is mainly used to convince the others that overhead is useful is called marketing strategy. Let’s call it a way of life.