Tussen koppen kiezen: Experimenteel onderzoek naar de effecten van inhoudelijke en thematische koppen in zakenbrieven

Abstract

This study investigates the effects of thematic and topic sentence headings in business letters. In an experiment readers evaluated letters in which the headings were manipulated (no headings, thematic headings and topic sentence headings). The results show that letters with heading are valued higher than letters without headings. Topic sentence headings performed slightly better than thematic. No effect were found on retention of information.