Cultural Branding in the Early Modern Period: The Literary Author
Publication date
2021-04-19
Authors
van Deinsen, Lieke
Geerdink, Nina
Editors
van den Braber, Helleke
Dera, Jeroen
Joosten, Jos
Steenmeijer, Maarten
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Supervisors
DOI
Document Type
Part of book
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Abstract
The early modern commercial book market was the cradle of authorial branding. Authors and publishers increasingly explored the construction of authorial brands: a set of recurring and recognizable characteristics associated with authorial images. This chapter looks at branding in the context of the media landscape of the early modern Dutch Republic. Authorial branding developed over time in conjunction with new conceptions of the individual, technological innovations, and the changing role of – amongst others – patrons and publishers. Analyses of the branding of Jan Jansz. Starter (1593-1626) and Sara Maria van der Wilp (1716-1803) illustrate how the non-formalized, dynamic constellation of the literary f ield inspired various agents to create a range of (multifaceted) author brands on the spectrum ‘economic-symbolic’.
Keywords
early modern period, Dutch literature, authorship constructions, Jan Jansz. Starter, Sara Maria van der Wilp
Citation
van Deinsen, L & Geerdink, N 2021, Cultural Branding in the Early Modern Period: The Literary Author. in H van den Braber, J Dera, J Joosten & M Steenmeijer (eds), Branding Books Across the Ages : Strategies and Key Concepts in Literary Branding. Amsterdam University Press, Amsterdam, pp. 31-60. < https://www.jstor.org/stable/j.ctv1m8d6qv.4 >