How Alike Are Universal Values, Moral Foundations, Cultural Theory, and Cultural Cognition Theory? A Comparison of Theories, Concepts, and Measures

Publication date

2025-12

Authors

Johnson, Branden B.
Brandt, Mark J.
Turner-Zwinkels, FelicityISNI 0000000460231628
Swedlow, Brendon

Editors

Advisors

Supervisors

Document Type

Article
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License

taverne

Abstract

Objectives: We assess similarities and differences of research programs on universal values (UVs), moral foundations (MFs), cultural theory (CT), and cultural cognition theory (CCT). The first two have not been compared to the last two. We expected items reflecting hierarchical values including order to dominate item overlaps, followed by items reflecting egalitarian values including equality, with CT and CCT items overlapping most. Methods: Item-level analyses with network psychometric methods were applied to common program measures (n = 1047, the United States). Each item's clustering with others controlled for its associations with all other items; higher order clusters indicate that certain lower order clusters are more closely associated. Results: Nine first-order clusters largely covered one program each (excluding relevance-framed MF items). Second-order clusters included items reflecting (1) UV, MF, and CT hierarchy order; (2) the two CCT dimensions, and (3) MF relevance, and UV self-direction and benevolence. No third-order cluster emerged, although the first two second-order clusters were correlated. Conclusions: Hierarchical/conservative/traditional values clustered as expected but expected egalitarian and CT/CCT clusters did not. Convergence on values measures implies potential theoretical synergy, while divergences may suggest values, concepts, and/or operationalizations worth considering by other research programs.

Keywords

cultural cognition theory, cultural theory, grid–group cultural theory, moral foundations, network theory, universal values, values, Taverne, General Social Sciences

Citation

Johnson, B B, Brandt, M J, Turner-Zwinkels, F & Swedlow, B 2025, 'How Alike Are Universal Values, Moral Foundations, Cultural Theory, and Cultural Cognition Theory? A Comparison of Theories, Concepts, and Measures', Social Science Quarterly, vol. 106, no. 7, e70107. https://doi.org/10.1111/ssqu.70107