Does Web Design Matter? Examining Older Adults’ Attention to Cognitive and Affective Illustrations on Cancer-Related Websites through Eye Tracking
Publication date
2014
Authors
Bol, N
Bergstrom, J.C.R.
Smets, E.M.A.
Loos, Eugėne
Strohl, J.
van Weert, J.C.M.
Editors
Stephanidis, Constantine
Antona, Margherita
Advisors
Supervisors
Document Type
Part of book
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Abstract
This study examines how adults pay attention to cognitive and affective illustrations on a cancer-related webpage and explores age-related differences in the attention to these cognitive and affective webpages. Results of an eye-tracking experiment (n = 20) showed that adults spent more time attending to the illustrations on the cognitive webpage than the illustrations on the affective webpage. Furthermore, older adults spent about 65% less time fixating the webpages than younger adults. Whereas older adults had less attention for illustrations on the cognitive webpage then younger adults, they spent equal time viewing the illustrations on the affective webpage as younger adults.
Keywords
eye tracking, aging, attention, fixation duration, cancer-related information, cognitive and affective illustrations, e-health, SDG 3 - Good Health and Well-being
Citation
Bol, N, Bergstrom, J C R, Smets, E M A, Loos, E, Strohl, J & van Weert, J C M 2014, Does Web Design Matter? Examining Older Adults’ Attention to Cognitive and Affective Illustrations on Cancer-Related Websites through Eye Tracking. in C Stephanidis & M Antona (eds), Universal Access in Human-Computer Interaction. Aging and Assistive Environments : 8th International Conference, UAHCI 2014, Held as Part of HCI International 2014, Heraklion, Crete, Greece, June 22-27, 2014, Proceedings. vol. 3, Lecture Notes in Computer Science, vol. 8515, Information Systems and Applications, incl. Internet/Web, and HCI, Springer, Berlin, pp. 15-23. https://doi.org/10.1007/978-3-319-07446-7_2