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SOCIAL LISTENING AND GOOGLE TRENDS AS TOOLS FOR ESTIMATING PUBLIC AWARENESS OF RESPIRATORY SYNCYTIAL VIRUS

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SOCIAL_LISTENING_AND_GOOGLE_TRENDS_AS_TOOLS_FOR.22.pdf (298.5 KB)

Publication date

2022-07

Authors

Schuurman, Gillian Samantha
Bont, LouisISNI 0000000394182070

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DOI

https://doi.org/10.1097/INF.0000000000003538

Document Type

Article

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taverne

Abstract

Respiratory Syncytial Virus (RSV) imposes a large disease burden on a global level. Public awareness of RSV is important to support preventive interventions. In this study, Google Trends and a social listening tool, Brand24, were compared for measuring changes in public awareness levels of RSV. Google Trends is recommended for future research, as it is more sensitive, cost-free and open access.

Keywords

google trends, public awareness, respiratory syncytial virus, social listening, Respiratory Syncytial Virus Infections/economics, Search Engine/economics, Humans, Respiratory Syncytial Virus, Human, Cost of Illness, Infant, Taverne, Microbiology (medical), Infectious Diseases, Pediatrics, Perinatology, and Child Health, Journal Article, Comparative Study

Citation

Schuurman, G S & Bont, L 2022, 'SOCIAL LISTENING AND GOOGLE TRENDS AS TOOLS FOR ESTIMATING PUBLIC AWARENESS OF RESPIRATORY SYNCYTIAL VIRUS', Pediatric Infectious Disease Journal, vol. 41, no. 7, pp. e292-e295. https://doi.org/10.1097/INF.0000000000003538

URI

http://hdl.handle.net/1874/447485