How Are Online Health Messages Processed? Using Eye Tracking to Predict Recall of Information in Younger and Older Adults
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Publication date
2016-04-02
Authors
Bol, Nadine
Van Weert, Julia C M
Loos, E.F.
Romano Bergstrom, Jennifer C.
Bolle, Sifra
Smets, Ellen M A
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Document Type
Article
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taverne
Abstract
Little research has focused on what precedes the processing of health messages to predict recall of information and whether age matters in this regard. To address this gap, this study investigates the relationship between attention and recall among younger (
Keywords
Taverne, Public Health, Environmental and Occupational Health, Health(social science), Library and Information Sciences, Communication, SDG 3 - Good Health and Well-being
Citation
Bol, N, Van Weert, J C M, Loos, E F, Romano Bergstrom, J C, Bolle, S & Smets, E M A 2016, 'How Are Online Health Messages Processed? Using Eye Tracking to Predict Recall of Information in Younger and Older Adults', Journal of Health Communication, vol. 21, no. 4, pp. 387-396. https://doi.org/10.1080/10810730.2015.1080327