Tailoring the Mode of Information Presentation: Effects on Younger and Older Adults' Attention and Recall of Online Information
Publication date
2017
Authors
Nguyen, Minh Hao
van Weert, Julia C M
Bol, Nadine
Loos, Eugène
Tytgat, Kristien M A J
van de Ven, Anthony W H
Smets, Ellen M A
Editors
Advisors
Supervisors
Document Type
Article
Metadata
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License
taverne
Abstract
Previous studies have mainly focused on tailoring message content to match individual characteristics and preferences. This study investigates the effect of a website tailored to individual preferences for the mode of information presentation, compared to 4 nontailored websites on younger and older adults' attention and recall of information, employing a 5 (condition: tailored vs. text, text with illustrations, audiovisual, combination)×2 (age: younger [25-45] vs. older [≥65] adults) design (N = 559). The mode-tailored condition (relative to nontailored conditions) improved attention to the website and, consequently, recall in older adults, but not in younger adults. Younger adults recalled more from nontailored information such as text only or text with illustrations, relative to tailored information.
Keywords
Aging, Attention, Information Recall, Memory, Modality, Mode of Presentation, Multimodal Information, Older Adults, Processing, Tailoring, Taverne, Communication, Developmental and Educational Psychology, Anthropology, Linguistics and Language
Citation
Nguyen, M H, van Weert, J C M, Bol, N, Loos, E F, Tytgat, K M A J, van de Ven, A W H & Smets, E M A 2017, 'Tailoring the Mode of Information Presentation : Effects on Younger and Older Adults' Attention and Recall of Online Information', Human Communication Research, vol. 43, no. 1, pp. 112-126. https://doi.org/10.1111/hcre.12097