User producer interaction in context

Abstract

User producer interaction (UPI) increases chances for successful innovations. It is not always clear, however, what type of interaction is necessary in a particular context. This article identifies seven different types of UPI: constructing linkages, broadening, characterizing users, upstream involvement, first user enrollment, feedback, and downstream innovation. Specific contextual dimensions from which these UPI types derive relevance are discussed. The technological dimension of this context is conceptualized based on a distinction between types of technologies that differ in the degree to which they are customizable to user demands. Four case studies show that technological characteristics indeed matter for UPI, as do the heterogeneity of users and the phase of technology development.