Oliver Kühschelm, Franz X. Eder, Hannes Siegrist (Hg.): Konsum und Nation. Zur Geschichte nationalisierender Inszenierungen in der Produktkommunikation

Abstract

Review of the edited volume "Konsum und Nation. Zur Geschichte nationalisierender Inszenierungen in der Produktkommunikation." (Kühschelm, Eder & Siegrist 2012). The author reviews the articles from a perspective of historic media studies. The editors believe that consumer goods not only have an exchange value but always also communicate meanings. This approach, so Dellmann, makes the publication interesting for scholars in media studies - even though only some articles discuss the mediating functions and communicated meanings of the consumer goods. Most articles analyze the presentation of goods in advertising or buy-national campaigns.