Teaching Business Models: Approaches and Success Criteria
Publication date
2021-09-27
Authors
Bidmon, Christina M.
Holm, A.B.
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Document Type
Article
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cc_by_nc_nd
Abstract
Teaching business models (BM) and business model innovation (BMI) in universities and business schools has become a common practice. Academia has acknowledged that despite the very normative nature of the concept, business model thinking unites and synergistically binds the very fundamental decisions about a business, i.e., how to create, deliver and capture value.
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Citation
Bidmon, C & Holm, A B 2021, 'Teaching Business Models: Approaches and Success Criteria', Journal of Business Models, vol. 9, no. 3, pp. 1-7. https://doi.org/10.5278/jbm.v9i3.6911