The proof of the pudding is in the eating. Data fusion: An application in marketing
Publication date
2009
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Van Hattum, P.
Hoijtink, Herbert
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Article
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Van Hattum, P & Hoijtink, H J A 2009, 'The proof of the pudding is in the eating. Data fusion: An application in marketing', Journal of Database Marketing & Customer Strategy Management, vol. 15, pp. 267-284.