Observe, inspect, modify: Three conditions for generative AI governance

Publication date

2025-05

Authors

Ferrari, FabianORCID 0000-0003-0637-0232ISNI 0000000512527106
van Dijck, JoséISNI 0000000093580593
van den Bosch, AntalORCID 0000-0003-2493-656XISNI 0000000114780122

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Document Type

Article

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License

cc_by_nc

Abstract

In a world increasingly shaped by generative AI systems like ChatGPT, the absence of benchmarks to examine the efficacy of oversight mechanisms is a problem for research and policy. What are the structural conditions for governing generative AI systems? To answer this question, it is crucial to situate generative AI systems as regulatory objects: material items that can be governed. On this conceptual basis, we introduce three high-level conditions to structure research and policy agendas on generative AI governance: industrial observability, public inspectability, and technical modifiability. Empirically, we explicate those conditions with a focus on the EU’s AI Act, grounding the analysis of oversight mechanisms for generative AI systems in their granular material properties as observable, inspectable, and modifiable objects. Those three conditions represent an action plan to help us perceive generative AI systems as negotiable objects, rather than seeing them as mysterious forces that pose existential risks for humanity.

Keywords

AI governance, AI regulation, generative AI, generative models, inspectability, large language models, modifiability, observability, regulatory objects, Communication, Sociology and Political Science

Citation

Ferrari, F, Dijck, J V & Bosch, A V D 2025, 'Observe, inspect, modify : Three conditions for generative AI governance', New Media and Society, vol. 27, no. 5, pp. 2788-2806. https://doi.org/10.1177/14614448231214811