Disease avoidance threatens social cohesion in a large-scale social networking experiment

Abstract

People tend to limit social contacts during times of increased health risks, leading to disruption of social networks thus changing the course of epidemics. To what extent, however, do people show such avoidance reactions? To test the predictions and assumptions of an agent-based model on the feedback loop between avoidance behavior, social networks, and disease spread, we conducted a large-scale (2,879 participants) incentivized experiment. The experiment rewards maintaining social relations and structures, and penalizes acquiring infections. We find that disease avoidance dominates networking decisions, despite relatively low penalties for infections; and that participants use more sophisticated strategies than expected (e.g., avoiding susceptible others with infectious neighbors), while they forget to maintain a beneficial network structure. Consequently, we observe low infection numbers, but also deterioration of network positions. These results imply that the focus on a more obvious signal (i.e., infection) may lead to unwanted side effects (i.e., loss of social cohesion).