On the Back of A Beer Coaster - Simple Esitmates for Costs and Revenues in Business Modelling
Publication date
2021
Authors
Lehmann, Christian
Bidmon, Christina
Editors
Advisors
Supervisors
Document Type
Article
Metadata
Show full item recordCollections
License
cc_by_nc_nd
Abstract
Validating the profit formula of a business idea is a difficult task for students and entrepreneurs alike. With the “Business Coaster” we present a simple and playful tool that helps students to get in touch with numbers and design the value capture side of a business model
Keywords
Business model, financial planning, teaching entrepreneurship
Citation
Lehmann, C & Bidmon, C 2021, 'On the Back of A Beer Coaster - Simple Esitmates for Costs and Revenues in Business Modelling', Journal of Business Models, vol. 9, no. 3, pp. 8-16. https://doi.org/10.5278/jbm.v9i3.2801