Creating Shared Value In The Buyer-Supplier Relationships Through The Implementation Of Sustainability Requirements
Publication date
2016
Authors
Tessa, Meulensteen,
Vermeulen, Walter
Sikke, Meerman,
Editors
Advisors
Supervisors
Document Type
Article
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Abstract
Sustainable Living Plan has been taken as a case study. This allows for the analysis of the nature of the buyer-supplier interactions. The different partners in this relationship were asked to fill out questionnaires. Correlation and regression analyses were used to quantify the relationship between the governance strategy which is most dominant and the creation of shared value. It is concluded that cooperative strategies rather than coordinating strategies are best able to create shared value. This is supported by strong information transfer between supply chain partners and the content of the message. The creation of shared value requires that both parties already see and experience the benefits of the implementation of the sustainability requirements during the implementation, and not only afterwards.
Keywords
environmental issues, social responsibility, supply chain management, SCM, survey methods, quantitative data analysis, regression analysis, value creation, shared values, buyer-supplier relationships, sustainability requirements, governance strategies, supplier involvement, Sustainable Living Plan, Unilever, case study, cooperation, coordinating strategies, information transfer, message content, Taverne
Citation
Tessa, M, Vermeulen, W J V & Sikke, M 2016, 'Creating Shared Value In The Buyer-Supplier Relationships Through The Implementation Of Sustainability Requirements', Global Business and Economics Review, vol. 18, no. 6, pp. 656-678. https://doi.org/10.1504/GBER.2016.10000398