#Paidpartnership Means More than Money: Influencer Disclosure Obligations in the Aftermath of Peek & Cloppenburg

Abstract

The dispute in Peek & Cloppenburg revolved around a pro- motional campaign published in the fashion magazine Gra- zia, which invited readers to come to a night of private shopping in a German fashion department store. The pub- lished content included several images of goods that would be sold during the event, which the department store made available to the fashion magazine. The main question posed to the CJEU was whether Point 11 of Annex I UCPD could be applicable here, as there was no monetary payment ex- changed between the fashion retailer and the magazine. However, copyright protected images were made available for free.