Persuasive Gaming: From Theory Based Design to Validation and Back. An Introduction

Publication date

2021

Authors

de la Hera, Teresa
Jansz, Jeroen
Jacobs, Ruud
Schouten, Ben
Raessens, J.F.F.ISNI 0000000078498428
Kors, Martijn

Editors

Jansz, Jeroen
Raessens, Joost
de la Hera, Teresa
Schouten, Ben

Advisors

Supervisors

Document Type

Part of book
Open Access logo

License

cc_by_nc_nd

Abstract

This chapter offers a multifaceted reflection on persuasive gaming divided into three pillars: persuasiveness, design, and validation. The first section on persuasiveness is a critical review of previous and current persuasive gaming theory and analysis. It argues that the contemporary gaming landscape needs to expand theoretically and presents a multidimensional persuasive approach as one way in which this can be done. The following section on the design of persuasive games looks at research on design principles, which are the defining characteristics of persuasive games. The final section on validation discusses existing studies on the effects of persuasive games and the case-based assessment of the impact of new games.

Keywords

procedural rhetoric, persuasive games, persuasive game design, persuasiveness, persuasive gaming effects

Citation

de la Hera, T, Jansz, J, Jacobs, R, Schouten, B, Raessens, J & Kors, M 2021, Persuasive Gaming: From Theory Based Design to Validation and Back. An Introduction. in J Jansz, J Raessens, T de la Hera & B Schouten (eds), Persuasive Gaming in Context. Games and Play, Amsterdam University Press, Amsterdam, pp. 7-24. https://doi.org/10.1515/9789048543939-001