Modeling Strategic Business Plans: applying TBIM to the Montreux Jazz Festival Case Study

Abstract

The Tactical Business Intelligence Model (TBIM) is a language for modeling business tactics. TBIM models act as a bridge between the strategic and tactical organizational levels, for the modeled tactics refine an organization's strategy, while needing further details to become operational. The purpose of TBIM models is to support decision making by representing and enabling the comparison of alternative plans for fulfilling an organization's strategic objectives. In this paper, we report on our experience in applying TBIM for modeling the Montreux Jazz Festival organization case study from the literature. In addition to showing TBIM models for different aspects of festival organization (ticketing and advertising, experience delivery, concerts and recordings), we discuss lessons learned.