XR-Mediated Cultural Experiences: Enhancing Visitor Engagement
Publication date
2025-03-23
Authors
Liu, Jiaxin
Editors
Jung, Timothy
tom Dieck, M. Claudia
Jeong, Seok Chan
Kim, Sung-Hee
Sahl, Daniel
Kim, S. J.
Advisors
Supervisors
Document Type
Part of book
Metadata
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License
taverne
Abstract
The utilisation of digital technologies for enhancing experiences has been on the rise in various industries. Lately, there has been a growing interest in the cultural and tourism sectors regarding the adoption of emerging technologies, specifically extended reality (XR). XR technologies facilitate interactive and immersive experiences that go beyond traditional exhibitions, catering to the diverse needs of various audiences. This study examines six XR exhibits; data were analysed using thematic analysis to reveal the potential of XR on engagement and provide guidance for future implementation. The findings reveal four key themes, (1) XR-based information contextualisation, (2) XR-enhanced interaction, (3) XR-enhanced immersion, and (4) XR-induced emotional connection. This study emphasises the potential of XR technologies in offering immersive and interactive cultural experiences. It also provides future research areas.
Keywords
Cultural experience, Extended reality, Immersion, Interaction, Taverne, General Business,Management and Accounting, General Economics,Econometrics and Finance
Citation
Liu, J 2025, XR-Mediated Cultural Experiences : Enhancing Visitor Engagement. in T Jung, M C tom Dieck, S C Jeong, S-H Kim, D Sahl & S J Kim (eds), XR and Metaverse - Proceedings of the 9th International XR-Metaverse Conference 2024. Springer Proceedings in Business and Economics, Springer, pp. 183-196, 9th International XR-Metaverse Conference, XR 2024, Busan, Korea, Republic of, 20/05/24. https://doi.org/10.1007/978-3-031-77975-6_14, conference