My body my choice: The hostile appropriation of feminist cultural memory in American anti-vaccine movements

Abstract

This article discusses how the reproductive rights slogan ‘my body my choice’ – which functions as a carrier of feminist cultural memory – was weaponised when it gained traction in anti-vaccine movements that appropriated it. During the global Covid-19 pandemic, transnationally coordinated groups associated with the far right and characterised by nationalist and pro-life values started using the protest slogan to politicise their resistance to local lockdown restrictions and vaccine and mask mandates. The article shows that their use of the slogan was a hostile form of mnemonic appropriation and analyses the discursive mechanisms used to discredit the reproductive rights movement. It demonstrates that when slogans become carriers of cultural memory, they can be used in claim-making by movements on opposing sides of the political spectrum. It concludes that protest memories can be used politically both in the advancement of social movement causes as well as in the backlash against those causes.