(Non)Knowing the Environmental Impact of Video Streaming: Complexity, Transparency, and Corporate Sustainability Reporting

Publication date

2025

Authors

Keilbach, JudithORCID 0000-0003-4538-4530ISNI 0000000399111933

Editors

Advisors

Supervisors

Document Type

Article
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License

cc_by_nc_nd

Abstract

This article explores the environmental impact of video streaming by examining the incongruent emissions figures presented in various white papers and corporate sustainability reports. Investigating how emissions data are produced, it addresses the complexity of impact assessment and analyzes how these data are used in corporate sustainability reports. The article highlights the creation of opacity and nonknowing surrounding the environmental impact of video streaming, arguing that these practices ultimately serve corporate interests and reinforce power dynamics related to who has access to this knowledge and who remains uninformed.

Keywords

Netflix, carbon footprint, emisson data, knowledge production, agnotology

Citation

Keilbach, J 2025, '(Non)Knowing the Environmental Impact of Video Streaming: Complexity, Transparency, and Corporate Sustainability Reporting', Media Industries , vol. 12, no. 1, pp. 231-252. https://doi.org/10.3998/mij.7630