The nature of the memetic beast. Darwinizing Culture: The Status of Memetics as a Science (book review)

Abstract

What are memes, and why might they be useful? This multiauthored book is a welcome attempt to bring together arguments for and against the meme concept. It begins with the admirable sentiment that if the meme idea is to flourish, it should do so regardless of its intuitive appeal but instead based upon sound scientific reasons.