Enabling social identity work in social enterprises by leveraging hybridity

Publication date

2025-05

Authors

Leger, MargotORCID 0000-0003-4125-9193ISNI 0000000524043918
Nguyen Rasmussen, Sebastian Gram
Günzel-Jensen, Franziska

Editors

Advisors

Supervisors

Document Type

Article
Open Access logo

License

cc_by

Abstract

Keywords

Marketing

Citation

Leger, M, Nguyen Rasmussen, S G & Günzel-Jensen, F 2025, 'Enabling social identity work in social enterprises by leveraging hybridity', Journal of Business Research, vol. 194, 115376. https://doi.org/10.1016/j.jbusres.2025.115376