An examination of the work practices of crowdfarms
Publication date
2021-05-06
Authors
Wang, Yihong
Papangelis, Konstantinos
Saker, Michael
Lykourentzou, Ioanna
Khan, Vassilis-Javed
Chamberlain, Alan
Grudin, Jonathan
Editors
Advisors
Supervisors
Document Type
Part of book
Metadata
Show full item recordCollections
License
taverne
Abstract
Crowdsourcing is a new value creation business model. Annual revenue of the Chinese market alone is hundreds of millions of dollars, yet few studies have focused on the practices of the Chinese crowdsourcing workforce, and those that do mainly focus on solo crowdworkers. We have extended our study of solo crowdworker practices to include crowdfarms, a relatively new entry to the gig economy: small companies that carry out crowdwork as a key part of their business. We report here on interviews of people who work in 53 crowdfarms. We describe how crowdfarms procure jobs, carry out macrotasks and microtasks, manage their reputation, and employ different management practices to motivate crowdworkers and customers.
Keywords
Crowdfarms, Crowdsourcing, Work practices, Taverne, Human-Computer Interaction, Computer Graphics and Computer-Aided Design, Software
Citation
Wang, Y, Papangelis, K, Saker, M, Lykourentzou, I, Khan, V-J, Chamberlain, A & Grudin, J 2021, An examination of the work practices of crowdfarms. in CHI '21: Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems., 139, Association for Computing Machinery, pp. 1-14, 2021 CHI Conference on Human Factors in Computing Systems: Making Waves, Combining Strengths, CHI 2021, Virtual, Online, Japan, 8/05/21. https://doi.org/10.1145/3411764.3445603, conference